There is no better way to know the true perception of a brand or product in the most diverse public than to carry out a research and analysis work. Auditing may involve not just media but, above all, other influential groups for image formation. The work is to be performed through specific methodology through questionnaires and / or interviews, and is always backed by reliable processes and representative sample selections. From the results, companies can (and should, in many cases) redirect routes to improve their perception.
During its history, Linhas has already carried out a series of audits for important clients. The result was fundamental for corrections in routes of the brands and products, with enormous gains for the institutions. Knowing your perception in the media and reinventing yourself to change your potentially distorted or erroneous opinions is essential to success.